Greenhill Media Group took on the full production cycle for Make Money Online in Digital Currency 2.0 — Thomas Kralow's flagship live event. This is a 5-day trading challenge targeting an English-speaking global audience across crypto and forex markets.
The event is structured not as a course and not as a webinar — it's a live transformational experience. Each day delivers a structured framework, a workbook, real case studies, and access to Thomas's system. By Day 5, participants are primed and ready to invest in the flagship product: AI System.
Our team built a multi-layer funnel with 20 UTM sign-up page versions, a dedicated VIP track ($97 with a 7-day money-back guarantee), a $47 Mini Course downsell via Whop for cold leads, two booking portals (Regular and VIP), a pre-event and daily workbook system, and a final sales page for the AI System flagship.
Every element of the infrastructure serves one objective: maximum revenue from every lead, with minimal operational load on the expert.
The funnel is built so that every lead is monetised at one of four levels — based on their readiness to buy. No one leaves empty-handed.
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Every sign-up page is identical in content but carries a unique UTM parameter. We see the exact journey of every lead — which campaign, which partner, which creative — and which one converts best.
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The workbooks aren't just "useful content." They're a sales instrument. Each day an attendee fills in their workbook, goes deeper into their own situation — and by Day 5 they arrive at the decision to buy AI System on their own, without any hard sell.
A full task-level breakdown of the launch — every direction, owner, deadline, and status in one place. Built for 10-minute standups: the team opens the sheet, runs through the board, closes the meeting.